Haus Labs was founded in 2019 by Lady Gaga with her makeup artist Sarah Tanno. The brand was initially launched exclusively on Amazon, making it the first major beauty brand to do so. This allowed for a wide distribution network and easy accessibility for customers around the world.
Since its launch, Haus Labs has been recognized for its innovative products and dedication to inclusivity and diversity in the beauty industry. The brand has also collaborated with a number of influencers and celebrities in the creation of its products, including drag queen and TV personality Aquaria and actress and singer Ariana Grande.
Overall, Haus Labs has quickly become a major player in the beauty industry, offering unique and high-quality products that appeal to a wide range of customers.
Last update: 10/24/2023
Haus Labs is a cruelty-free cosmetics brand created by Lady Gaga.
Launched in September 2019, Haus Labs have a bold mission to inspire self-expression and celebrate individuality through beauty. The make-up brand offers a range of vegan and cruelty-free makeup products including foundation, lipstick, eyeliners and blushes with a focus on high-quality, long-lasting formulas. Their bestsellers include the award-winning Triclone Skin Tech Medium Coverage Foundation, Color Fuse Blush and Atomic Shake Lip Lacquer.
The brand has become a favorite among beauty lovers for its innovative, boundary-pushing products and its commitment to inclusivity and diversity.
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