The history of Hurley dates back to the late 1970s in the surf industry of Southern California. Bob Hurley established Hurley Surfboards in Costa Mesa in 1979 and quickly built a reputation for shaping surfboards for some of the world’s top surfers. In 1982, Bob and his business manager, Joe K., established Billabong USA as a licensee for the Australian-based clothing brand, Billabong.
Throughout the 1980s and into the mid-1990s, Billabong USA quickly rose to success due to Bob and his team’s commitment to autonomy and design innovation. In the late ’90s, Hurley and his team realized that the modern surfer had deeper interests outside of the traditional surf industry. They recognized that consumers also loved fashion, skate, snow, music, and art. Thus, Hurley began rethinking what it meant to be a “surf” brand, leading to the launch of the Hurley brand in 1998.
Since its establishment, Hurley has continued to revolutionize the surfing industry, creating a wide range of high-quality apparel, footwear, and accessories for surf, skate, and snow enthusiasts. Their reputation for innovative design, cutting-edge technology, and sustainability has made them one of the industry’s most recognizable names worldwide.
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Last update: 11/03/2023
If you’re looking for a lifestyle brand that supports your passion for surf, skate, and snow, Hurley has got you covered. Established in Huntington Beach in 1999, Hurley is now one of the most recognized names in the industry, offering high-quality apparel, footwear, and accessories for all ages and genders.
Whether you’re gearing up for a surf session, riding the ramp, or shredding the slopes, Hurley has everything you need to look and feel good while you do it. Their designers continually push the boundaries, creating innovative and stylish products that meet the needs of active lifestyles.
Some of Hurley.com‘s best-selling products include their signature board shorts, comfortable and durable t-shirts, and wet suits among other gear. They also offer a range of hats, jackets, backpacks, and more to complete your look.
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